Welcome to True Tanzania

A Celebration of Art, Culture and Heritage – More Than a Boutique, a Cultural Movement in the Heart of London

Step into True Tanzania, where every colour, texture and creation tells a story of connection. We’re more than just a boutique – we’re a bridge between cultures. A place where East African heritage meets contemporary design, and where your choices directly support the artisans who keep these traditions alive.

Every visit is an experience – a journey through art, story and soul

Authentic Handcrafted Treasures - Made with Heart, Rooted in Heritage

Discover the artistry of Tanzania through handcrafted pieces that carry the rhythm of its people and the beauty of its landscapes. Each item in our boutique is ethically made, lovingly sourced, and rich with cultural meaning – designed not just to be owned, but to be cherished.

Our Signature Collections

• Maasai Beaded Jewellery – Bright, symbolic designs crafted by women’s cooperatives preserving ancient techniques.

• Handmade Leather Sandals – Stylish, long-lasting and created using traditional methods passed down through generations.

• African Textiles – Bold Kitenge and Kanga fabrics – wearable works of art that express identity and joy.

• Makonde Sculptures – Intricate wood carvings that tell stories of ancestry, unity and life.

• Woven Baskets – Functional beauty handwoven from natural fibres – practical art for the modern home.

Every piece has a story, a heartbeat, and a purpose – connecting you to the hands and heritage that shaped it. Each piece in our boutique is ethically sourced, handmade with love, and carries a story a story of tradition, resilience, and artistry.

Empowering Artisans - Preserving Heritage

Every Purchase is a Promise – to People, Culture and the Future

At True Tanzania, we believe art can transform lives. Many of East Africa’s most beautiful crafts are disappearing due to mass production and modernisation. By choosing to shop with us, you’re helping to preserve these skills and empower the people who carry them forward.

Your purchase supports:

• Fair pay and sustainable livelihoods

• Artisan independence and community growth

• The protection of endangered art forms

• The passing down of craftsmanship to future generations

You’re not just buying something beautiful – you’re becoming part of a movement that uplifts creativity and keeps culture alive.

Be Part of the Journey

Shop Thoughtfully. Give Purpose. Carry Culture Forward.

We invite you to explore a world where creativity meets conscience, and every purchase has a positive impact.

Experience Tanzania, East Africa and Beyond

🛍️ Support Artisans. Celebrate Culture. Preserve Heritage.

True Tanzania – Where Every Piece Tells a Story, and Every Story Connects Us All.

Frequently Asked Questions

What is your return policy?

We accept returns for eligible items within 30 days of delivery.

How do I exchange an item?

To exchange an item, contact us within 30 days and ship it back within the same timeframe.

What if my item is damaged?

If your item is damaged, please contact us immediately for assistance and potential replacement options.

How long does shipping take?

Shipping times vary, but typically take 5-10 business days depending on your location.

Do you offer international shipping?

Yes, we offer international shipping to select countries. Please check our website for details. Please get intouch for specific questions or arrangments.

Can I track my order?

Yes, once your order ships, you will receive a tracking number via email to monitor its progress once delivery is arranged

Please see our Return and Exchange Policy